Make sure you are not spamming your clients. Make sure that the message you send in any email campaign is relevant. If you send lots of messages that aren’t really all that interesting, your customers will tire of your messages and block them. The tips that follow will help you craft an email marketing strategy that is both interesting and profitable.
Don’t send unsolicited email marketing messages out. Your emails may be marked as spam by people who are not interested in receiving them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you don’t, you could get a lot of spam complaints or lose customers for good.
Each email should only contain a single topic. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Develop one key message and ensure it’s short and brief. Your customers will be pleased that they are not being bombarded with superfluous data.
Make sure to get permission before emailing any client or customer. People will regard suspicious emails as potential spam and ignore or delete these emails. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Harness all of the resources available to teach yourself about email marketing strategies. You can read books at the library, check out blogs and join forums. There is surely a course or workshop in your area that can help as well.
Be sure you get a subscriber’s permission before emailing. Businesses that are taken seriously do not send out mass mailings via email. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Try using A/B testing on your subject lines. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
A major holiday is usually not the time for an important marketing campaign. People are off doing things rather than sitting at their computer reading emails. There are, of course, exceptions. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Always focus on the fact that the reason for email marketing is to get more people to buy your products. Therefore, every email you send should increase the likelihood that subscribers will buy. Do so by building emails that provide information on new products or that offer special deals and promotions.
Give your customers a reason to answer the call to action in your email message. They are more likely to purchase from you if they are given an adequate reason to. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Give subscribers unique articles and things that might be unavailable on your site. Include offers for your products or services. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
Mix up the format of your emails every once in awhile to keep things interesting. Try a plain text email if you typically send them in HTML format. Create an emotional bond with your customers by making your message well written and by including personal touches.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Do not add email addresses to your mailing list without the explicit permission of the individual who owns it. If you send your email to people that didn’t agree to receive it, you can make them a little irritated. That can tarnish your image. You will find perhaps you may be banned from sending emails.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. They will be more comfortable when they have more control.
Your marketing emails need to stay short. Keep your vocabulary simple and your language direct. Doing this will show that you respect the time of your readers. It also makes it more probable for the reader to actually read through the message in its entirety. Your messages will have important content, even at the end, so this is a necessary step.
It is vital that you develop brand recognition, even in the emails you send. Since this is true, you should put time and effort into designing an email template that includes your logo and anything that sets you apart from the crowd. This will make your emails unique and instantly recognizable.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. Readers are far more likely to delete emails or even unsubscribe when the message they’re reading feels like a form letter. Addressing the customer using his or her first name is a very easy personalization step. The information you collect at the time of signup should include the location from which they signed up, as well as the reason they signed up. Utilize this vital information in your marketing messages.
Try to educate yourself on how not to be considered spam. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Learn from the wrong things these emails do and adjust your email campaigns accordingly. Ensuring your emails look nothing like spam will boost their effectiveness.
It can kill your website to be accused of being a spammer. Make every possible effort to have a clear, concise opt-in method with a confirmation step. By doing this, those that subscribe to your emails will automatically receive an email prompting them to confirm they signed up. Make sure that the email gives them the option to accept or reject the subscription. Not only will your customers be thankful for the added security, but this shows that what you sent out was not spam.
Use passive and active feedback to improve your email marketing strategy. Active feedback means things like customer opinions or suggestions. Passive feedback is much more subtle and not noticeable to the reader. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
A sales list that is extremely specific and has a target audience can work well for any business. Ask your customers to join your email list and encourage them to get their friends to sign up too. Present your mailing list as a way of having access to limited offers and exclusive tips from a professional authority.
Anytime you make contact with a new customer be sure to get their name. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
Have a succinct subject line. Your subject line should have no more than 60 characters to optimize the chances that it gains your customers’ attention. Emails with brief, captivating subject lines are much more likely to be opened by customers than emails with wordy, protracted subject lines. If you require a longer subject line, be sure to include the most pertinent information at the beginning to avoid having it truncated.
Never send emails that do not provide a high level of value to your customers. Whipping up hard sales spam messages and sending them out with casual disregard violates their trust and insults them. Try to illustrate ways a particular product can solve a problem, or perhaps implement some sort of promotion in the emails you send out.
Double, triple and even quadruple check your emails before you press send. This should go without saying, but many people get into the habit of writing an email without thinking. Really, it’s only an email, right? But this is wrong! Every e-mail you send is a direct reflection of your business.
Run tests to determine how your messages look on various email clients, including mobile clients. During the design process, see how it looks using different browsers, email systems and operating systems. Messages can look differently through different email providers.
Keep the emails you send consistent with any branding you use in your other marketing. Use an identical color theme and layout for every email, and make sure to include your business’s logo in all of your messages. When you have already established yourself with a reputation that is trustworthy then any emails you send out will be to your advantage.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. To do this, subscribers should receive an automatic email from your website requesting that they confirm their interest in subscribing to the email list. The email should include a link to confirm, as well as a link to refuse the subscription. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
A great way to increase the success of one’s email marketing campaign is to couple them with social networking mediums like Facebook and Twitter. This can give customers a simple way of sharing your information with their friends as well as giving you a great way to increase your email contact list.
Keep the emails you send consistent with any branding you use in your other marketing. Use the same color scheme, logo and masthead as your website on each email. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
Ask your customers if it is okay before you email them. Anyone who receives your email but didn’t ask for it can report you to their ISP, leading to your email address and website being put on a spam blacklist. In addition, you run the risk of mass “opt outs”, meaning that consumers won’t continue to receive your emails and the time spent on your marketing project will have been wasted.
To make sure you communicate all of your information, consider using multi-part emails. The communications you send out should include both plain text and HTML content to properly show up in their email messages. Sending out these emails is worth it because plain-text subscribers won’t remain subscribed to HTML-only listings for a long period of time.
It is vital that email marketing messages be of interest to the intended recipient. If what you are sending is little more than spam, clients will flee your list. Use the advice offered here so you can use emails to help grow your business.
