More and more businesses are using online videos to connect with their customers. Customers love to watch videos, and they are a fast and easy way to communicate with your audience. If you are prepared for video marketing, this article is necessary to get started.
Great content is the surest way to get more people to view your video. It’s not about expensive equipment. Your customers will view a video if they are interested and they think it is important. That said, buying the best camera you can get can help you have a better quality video.
As you make more videos, your skills improve. Videos should be uploaded regularly, so your customers have something new to look forward to from you. This will help to draw in different types of viewers, thus giving your business much more exposure.
Keep your videos relatively short: no more than 10 or 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
If you use YouTube, use its editing features. You can even add annotations on videos. That is a smart way to share links, coupon codes, and any additional information you want to share.
Do not ignore YouTube. This is where your video marketing campaign should begin. One reason is because you’ll obtain free video hosting. You also get immediate exposure to a large number of viewers. It is one of the best search engines as far as volume, and it’s also the best video site as well.
Offer great content to have a video go viral. It’s not necessary to have the latest equipment in order to succeed in this arena. If the video has valuable information, people will watch it no matter what the production quality is. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.
Tutorial videos for your products are always a great idea. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
Production value is not the key to a good video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. Reading from a script can seem fake and sound awkward. Relax, talk to the camera and edit what you do not need in your video, later. You don’t even have to do that, really. Just do a screen capture and try doing a slide show of your main points.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Identify someone who likes to be on camera and who would be attractive to viewers. If you can, use more than one colleague.
Try to stay on topic and keep focused with each video. Without preparation, it’s easy to actually stray off topic. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. Don’t stray away from your message in order to ensure a successful video marketing campaign.
Always keep your content fresh and engaging so your viewers will keep returning. Boring content just makes people angry. Let your viewers wait a while so that they’re anxious to see the things you came up with. As content gets more interesting, more viewers will be attracted to it.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Prepare a script for the opening and closing of your video. You should introduce yourself and your business. Ending your video, share your company name again and share your call to action.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. This link should be inside your video player. Thus, your link stays put even if your video is shared or ends up someplace else.
A tripod can help your filming seem smoother. Videos that look shaky are only appropriate for horror films or films of an avant garde nature. However, for the purposes of marketing, keep your shots steady and smooth. Most viewers will take only a few seconds to decide whether your video is worth their time, so make it good!
When you create a video, ask the viewers to take an action. This is known as the “call to action” in online marketing lingo. You can ask your viewers to click a link to an opt-in mailing list form, for instance. You just have to make the process easy for them.
Sharing links to your video is one of the keys to success. Make sure to send it to family and friends. Blog about it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the message!
Don’t skip over the video content analytics. You can see how many times people watched the video and where people watch it from. By using everything available to you, you can figure out how to draw in more customers.
Brief videos are more favorable than those that are longer. Don’t go over three minutes if possible. You can go up to five minutes if your content is excellent and if you have a format that works. Brevity and concision should be your goals.
If you do not feel comfortable in front of the camera, consider finding someone else to do it. Try holding a video contest in which you award the best ones with prizes. Let all entrants know that their videos may be used for advertising, though.
Are there certain questions that are asked about your products or services on a regular basis? Create a video with the answer inside. You can get assistance from creating a video that gives details about your business or product.
Don’t forget about sharing your videos. Email your videos to all your family and friends, and encourage them to do the same. Post the video or a link on your blog. Send emails that include the video link to current customers. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.
Take information related to your business, such as what it offers and reasons for signing up to your mailing list, and put it in a video. Mention an incentive, such as a free eBook or contest. When your viewers see that there is a real person behind the product, it improves your credibility.
Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. People will be able to view your video and they will get great information on your business. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.
Everyone enjoys a good story. Can you think of any stories you can speak of in regards to your products or company? Share videos of any charitable events you’re a part of and talk about them from the time they started to the time they finished. Also show stories from satisfied customers.
When working on video marketing, don’t overlook your greeting. Use your introduction sentences to give them your name and the name of your business. Refresh their memory by repeating your personal name and the name of your business as you close your video.
A smart method of utilizing video marketing is as a means to to communicate directly with customers. Use your videos to answer some of their questions or concerns. Videos are a much more engaging form of communication than writing. Your viewers will take notice and be more likely to buy your products or services.
What questions can you think of about your service product? Give your customers these answers. They can digest all the details more easily in the more entertaining format of a video. Customers who enjoy your videos will share them, so make them entertaining and interesting. The more people who love and share your video, the more potential customers you’ll reach.
Before making your next marketing video, watch some videos done by other companies. Set aside your professional views on marketing and consider your preferences from the viewpoint of a paying customer. Determine what it is about the videos that give you negative or positive feeling. Ask friends, family members and even customers to watch these videos and give you their impressions. Take this information and develop a video you will be proud of.
Video marketing can be used to directly converse with your customers. Use your videos to answer some of their questions or concerns. Your clients will enjoy this more entertaining and engaging communication approach.
Only educational videos should be more than 30 seconds and no more than 3 minutes. People have very short attention spans these days, so make sure you capture their attention quickly to keep them engaged throughout the video.
The phrase “keep it real” applies to videos as well as in speech. Be yourself, talk in an honest manner and allow your viewers to get to know you. The last thing viewers want to share with others is a suspicious video with a snake-oil salesman. A candid, earnest clip is much more likely to make the rounds.
You don’t have long to keep the viewers attention, so do it fast! They are much more likely to stick around and watch the whole video if you grab their attention right away. What can you do to keep their attention? This really depends on what people you’re targeting and what types of things you’re talking about in the video.
When using video marketing, you should really think outside the box. Though you should use YouTube since it is so popular, use other sites customers frequently use. You could use surveys to learn more about your customers and which sites they watch videos on.
Read the comments about your video. Always remember you’re trying to get more viewers. Listen to viewers’ suggestions, even if they are offering criticism. Making use of their suggestions will give them importance. When your viewers feel important, they’re more likely to share your videos and buy your products or services.
Always watch other videos before starting your own campaign. Look at what works for you, and what doesn’t, as a consumer yourself. Come up with the reasons you feel a certain way about a video. Ask friends, family members and even customers to watch these videos and give you their impressions. Use this information to make a successful video.
You may have your transcripts and keywords all set with just the right info, yet you still may not be quite ready to post that video. You want to ensure that your video is entertaining and will hold the viewers attention. If this is not possible, you might want to rethink your strategy.
Since you are more informed about video marketing, you’re ready to start making videos. Don’t just use these tips. There are so many sources out there to help with video marketing. Great knowledge leads to great success.