Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. That way you make it easy for those who use smart phones to visit your website and access your coupons. Print the QR codes on brochures, posters, catalogs and business cards. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
A home base is essential for your standalone mobile platform. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
When marketing for mobile phones make sure that the message you send are short and simple. Make sure the messages you send can be absorbed quickly and understood by your customers.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. Developing an appealing and effective mobile site may be a major challenge. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Make it your goal to have your ads go viral. They may want to share it with others and increase your reach.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. You will have to stay on top of all new technology if you are going to stay competitive.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Look to this formula as a guide to give your campaign long-term success.
Invite your mobile customers to communicate with you directly. Continue to solicit customer feedback from those who seem willing to give it.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
You need to remember that not everyone is aware of what the various abbreviations mean. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.
Stick to dedicated short code. This will cost you more but serve you better in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your customers feel that your app is unnecessary, they will not use it.
Keep in mind that the people who use mobile equipment to look at your site will navigate with some difficultly. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. SMS can be very bothersome. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. This is a great way to build up your brand loyalty.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.
Implement an A/B testing routine to find the most user friendly mobile page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Design two versions of the same landing page, and see whether version A or version B is more popular. Proceed to move forward using the most successful one.
Purchase dedicated short codes rather than sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Your short code can lead people directly to your company. It is a small price to pay to avoid legal problems, too. You might get into trouble as well if a code sharing company you use has abused the system.
Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Sending offers too often is annoying and will turn customers off. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Convince the potential customer that they must act now. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Include maps designed for mobile devices on your site to bring in local customers. By including maps, customers can look up your location quickly from their phone.
You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. It’s important to make sure that your campaign is equally compatible across all of them. You need to write a script that can be used across all devices to get the most out of your campaign.
Use your own webpage to your advantage. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. That way, customers who enjoy your main site will be able to join up with your mobile site as well.
Always include some kind of discount, coupon, or promotional code when you use mobile marketing. Customers are much more likely to visit your site if they have a special incentive.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. Verify your message delivery system is functional before before beginning your marketing campaign. See what coworkers think before sending it to potential customers.
Before you start spreading your mobile marketing message, you need to listen first. Take what the customer says, and adjust your campaigns accordingly. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.
It’s important to not upset people by inundating them with the same offer over and over again. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. As an example, snail mail an invitation to an event, like a sale or promotional launch. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Advertise your mobile campaign as a way of getting special offers and saving money. Display the information in your store, in radio or television advertisements, on your website, and as part of your Facebook page. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
Be sure to check your messages for accessibility and ease of use. This test will determine whether your content is properly visible to your customers after you send it. Have your friends or family test your campaign for you before you send it to your customers.
A directionless mobile marketing effort is doomed to failure. Know from the start what you want to accomplish in your mobile marketing campaign. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.
Be sure to establish a presence on social networking sites. This will help people finding your business. Start out simple with your social media sites for your business then move on from there. It’s essential to establish a presence on Facebook and Foursquare, at the very least.
Take the time to learn from your audience and competitors before launching your campaign. Listen to your clients’ needs and act accordingly. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Make use of a picture-to screen campaign. This type of campaign allows your customers to post their photos to your site. They can send in their photos which can be set up to display right away on a website or digital screen. These pictures can then be shown on a television monitor or on digital billboards.
For a greater marketing effect, include as much detailed information as possible at one time. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. You can email your customers beforehand, then an hour before the event send them a reminder by text.
Mobile marketing is very lucrative if you use it correctly. Research a variety of approaches before beginning your mobile marketing program. This approach will help you to gain new customers.
